Wiki for Dr. McClurkens Courses

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**Pursell Reading**

“The film superimposes the genie onto reverse footage of an atomic explosion, so that the bomb appears to implode harmlessly back into the lamp.” (220) This quote shows how Disney was trying to show the public that though the atomic bomb created mass destruction it could also be harnessed for good in helping the public by stating “Atomic power was thus domesticated – in the form of a powerful but docile servant.” (220) -Jessie Cavolt

“The Atom and Eve traced the parallel development of the electrical industry and ‘little Eve,’ who was fortunate enough to be born into a modern day ‘electrical garden of Eden.’” (221) This quote shows how this film tried to show that nuclear technology was a way of the future and a necessity to everyday life. By stating that Eve was “fortunate enough to be born into a modern day ‘electrical garden of Eden’” was a way to show that Americans were lucky to have the luxury of nuclear power. -Jessie Cavolt

It is appropriately common to fear the unknown. I think that is why educational pamphlets were essential for the AEC to distribute when advertising nuclear energy and convincing Americans to buy into it. In my Marketing Research class, we are studying when it is suitable to use emotional appeal and when it is suitable to use rational appeal in advertising. Rational appeal appeals to a consumer’s logic to convince them to buy a product, like the educational pamphlet does. Rational appeals are also more effective than emotional when the consumer does not know a lot about the topic because it is more informative than an emotional appeal. Since the unknown was the key concern for the public with nuclear energy, the AEC choose the proper marketing strategy for their advertisement, a decision that could have made or broken the entire effectiveness of their advertisements. --Kelsey Dean

“Words like “magic,” “wonder,” and “mystery” appeared routinely in the titles countless AEC booklets, films, and magazine articles.” (220) I think this was a good representation of how the AEC wanted to put a positive connotation on nuclear power plants. These words made thoughts of terror about the power of the nuclear power plant and what I could do to thoughts of amazement behind what it could do.--Kelsey Dean

It is very common to perfect something that has to work the first time every time.  Nuclear energy is one of those that has to be perfect whether being used for energy or a weapon. The unknown is always a key concern for the public with nuclear energy, the AEC choose the proper marketing strategy for their advertisement which was a decision that could have made or broken the entire effectiveness of their advertisements. --Daryl Murray

When I think of a nuclear test I tend to always think of the videos of tropical islands with large mushroom clouds, but it's rare to think of the after effects that nuclear weapons and energy has. The most dangerous aspect of nuclear weapons is the radiation that follows the bombs. It is interesting that the government spent more time testing the bomb than the effects it has after the explosion. This shows that the main concern was the bomb, not the people who would survive the initial explosion. The standards of our society tell us that one should worry about the main goal of a project and dismiss the effects of that goal, that one should accomplish the goal at any cost. (223-224)  --- //[[abrooks6@umw.edu|Brooks Anna R.]] 2017/04/05 17:39//

In this chapter, the nuclear project begins in 1945 and ends in 1986, by the end of this time it is still evident that the U.S and other national powers have no idea what the future of nuclear power is. Everyone knows how dangerous nuclear power and multiple wars have been started over, but everyone is still unsure of what it should be used for, who should have this power, and what new possibilities can come from it. This is shocking due to the massive progression made over this time frame. Is nuclear power too powerful to try and bring it to new uses? (232-234)  --- //[[abrooks6@umw.edu|Brooks Anna R.]] 2017/04/05 17:39//

We can see that, once the secret about nuclear energy got out to other nations (especially the Soviet Union) the purpose of using nuclear energy shifted more towards a focus of creating civilian energy because the US soon realized that “The Soviets now had the capacity to develop a nuclear power program of their own” (Smith, 212). This is especially a concern because the Soviet Union could possibly “[offer] it to developing nations in exchange for their alliance” (Smith, 213). The increase of Soviet Union allies was the last thing the United States wanted, leading to “a redefinition of civilian nuclear power as a necessity, rather than a threat, to national security” (Smith, 212). Not only did it help protect US interests, it also established the US as the leader in nuclear technology and development. --- //[[htaylor2@umw.edu|Taylor Heather L.]] 2017/04/05 19:14//

The way the AEC marketed nuclear power was very telling about the true uncertainty behind it. By describing the plants as "magic" (220) it illustrates how they needed to tap into the great discovery of it all and stay as far away from the fear of the unknown if they were to be successful. This goes back to the overall feeling of patriotism that we talked about in lecture, the feeling of America being the star of the global stage. - Madison White

The video that expressed the atomic bombs going off was interesting sight to see because as the years progressed, there were more bombs going off different countries. I interpreted this finding that has technology evolved, so was the development of atomic bombs. I think it’s crazy to think that when the Manhattan project was in development is was huge secret from the world. However, when it was finally revealed, it was a huge influence as the years went on. Although, at the same time, nuclear bombing has caused several deaths in our society, so sometimes its questionable see if it was beneficial to the world. - Rachel Kosmacki

In the Atomic Advertising article, it discusses how the idea to let society know that development of nuclear bomb d should broadcasted all over the world. AEC commissioner T Keith Glennan states in the piece that “the development and utilizationn of the peaceful applications of atomic energy in the accordance with the best traditions of the American system of free competitive enterprise” (217). The benefits from having advertisements about the Atomic Bomb was that it helped the government gain significant profits from people who were interested in it. Although the issue that they ran into is expressing how safe people could be if they were near by nuclear bomb going off. The AEC used  advertisements  for the atomic bomb through . . .  “booklets films, press releases, lectures, and exhibits”(219). I think that by advertising through different media platforms helped the atomic bomb truly boom across the world. - Rachel Kosmacki

The section of the Smith reading about testing the effects of radiation on food highly alarming. This method of preserving food, despite the perfectly handy refrigerator in everyone’s kitchen, was considered “the food of the future” (Smith, 221). The results of testing showed “irradiated samples…remained fresh and “germ free.” Argonne [Laboratory] reported that “changes in taste [in irradiated food] are scarcely noticeable.” Samples had already been fed to rats, military volunteers, and congressmen “without harmful effect.”” (Smith 221). I can understand how scientists came up with the thought of harnessing the same energy that powers a bomb to, at a weakened level of power, provide energy to homes around the country. However, I’m not quite sure what led to the thought of using nuclear energy to preserve food. Had no one seen the mass destruction caused by the bombs in Hiroshima and Nagasaki? In what world would the same by-product that killed thousands of people be considered safe for consumption? Obviously, in the small doses they were handling, the radiation proved to be “harmless”, yet they would learn later about the long-term effects of constant exposure. The moral? If it’s not naturally-occurring, or creates a phenomenon in your food that isn’t normal, it probably isn’t good for you. --- //[[htaylor2@umw.edu|Taylor Heather L.]] 2017/04/05 19:14//

I found Smith’s article in Pursell’s book interesting specifically because it tied popular culture to AEC’s advertising of the atomic energy positively. Smith discussed Atom and Eve, a film where the home space could integrate atomic energy. Through the character of Eve twirling around the kitchen with new and shiny appliances all geared towards making life easier. Ultimately, Smith argues that enthusiasts saw atomic energy as “altering Eve’s domestic realm.” (221) Smith also pointed out that even Disney alluded to nuclear energy as a beneficial and positive aspect. (220) The atom, per Disney, was the future and represented the newest scientific discovery. The idea of scientific discovery as positive and beneficial to society further shows how America saw technology after WWII into the 1950s. 
 --- //[[ejames@umw.edu|James, Emily B.]] 2017/04/05 20:19//

The Pursell reading talked a great deal about the environmental and human safety concerns in regards to nuclear energy and bombs. what i found particular interesting as most of the dates in regards to this research on the after effects only comes about 10 to 20 years after the bomb is dropped in the 60's and 70's. According to Smith "In the 1970s, nuclear power stood squarely at the intersection of two of the decade's prevailing concerns: energy and the environment." (Pursell, 227). Nuclear power does have it's positives and negatives, good for cheap efficient energy, but hazardous to the environment. and some of the after affects of radiation are still only being discovered. - Laura B. Downs

The Video is quite and effective method to show from the first nuclear bombs how the testing and setting them off increased dramatically and more and more countries acquired the bomb.The only remotely good thing that nuclear bombs have given us is and effected method of detecting art fraud, since anything painted post 1945 has certain isotopes in the paint mixtures. As well as inspire many works of literature and films depicting a post nuclear-war world. - Laura B. Downs

In Smith’s essay, he also mentions how the focus on environmentalism especially during the 1970s that fueled discontent and distrust of using atomic energy. While earlier in the Cold War era atomic energy was marketed, and advertised as making the United States a superpower and leading the world in scientific innovation, the 1970s began a shift in opinion on atomic energy. Smith even points out that “leaders viewed environmentalist challenges to nuclear power as part of a nationwide epidemic of distrust of technology and government.” (229) Smith brings up that AEC commissioner warned of the danger of “growing rejection of those American ideals that are this relatively young country a leader in the world today.” (229) Therefore, people who were for atomic energy usage saw dissent as un-American. 
 --- //[[ejames@umw.edu|James, Emily B.]] 2017/04/05 21:05//

At the very beginning of Smith’s essay, he mentions the "emergency evacuation plans for communities near nuclear plants” (209). The reason this stood out to me is because from the 3rd grade to the 6th grade, I lived in Williamsburg, VA, which is only about 50 minutes from Surry, where there is a Nuclear power plant. I can’t remember which grade it was, but I distinctly remember one day having a discussion about what we were supposed to do if we heard the sirens alerting us if something happened at the Surry Nuclear Power Plant. For the rest of the time my family lived in Williamsburg, I always kept the knowledge that those sirens could go off at any moment. For me, at least, when I think of Nuclear power plants, my mind immediately jumps to the Cold War in the 50s, when Burt the Turtle was teaching children how to duck and cover should there be a Nuclear attack. It’s strange to think the Nuclear power, outside of weapons, is still relevant today. I think it demonstrates that just because we don’t interact with certain pieces of technology on a daily basis does not mean it’s not in use. - Shannon Keene

Smith’s closing statement really stood out to me. Smith writes, “Today’s nuclear power plants are artifacts of a generation’s misplaced trust in an unexamined technology; tomorrow’s plants may encapsulate within their cooling towers the next generation’s misplaced trust in the regulatory process (234).” I think this paints a very uneasy image of the future of the Nuclear Power plants. As of 1991, when Smith wrote this essay, it seems it was very unclear as to what the future of Nuclear Power would be. Given that today most tv shows and media focus on the consequences Nuclear weapons and not on the power itself (or at least, that’s what it seems like), I’m not sure what the future of Nuclear Power holds now. I know personally I don’t trust the regulatory process when it comes to Nuclear plants, which likely stems from my lack of knowledge about the processes, but I’m curious as to what Americans today think about Nuclear Power. (On a different note, if you haven’t heard of “Zombie Prom,” I highly recommend listening to it on Spotify or YouTube. It’s basically Grease but if a Nuclear Power Plant was involved. The school is called “Enrico Fermi High,” sound familiar?) - Shannon Keene

Reading through this, I couldn't help but think of the sheer magnitude of power that America released once they completed the bomb. It is similar to Dr. Frankenstein creating his monster and the world watching it roam free. As soon as the bomb was complete, and dropped, nuclear power was out of America's hands and into a sphere more powerful than anyone could completely control. Reading about the caution that America put into preparing for the worst every day and the fear instilled in citizens from a young age is similar to the fears experienced by Americans after the September 11 attacks. The TSA buttoned down the hatches and strengthened airport security to almost unreasonable measures, but it was a reaction. Nothing could prepare anyone for the ensuing tragedies that occurred in Hiroshima/Nagasaki and in New York/DC.  --- //[[kmcgowan@umw.edu|McGowan Khayla J.]] 2017/04/05 21:29//

Transitioning into peaceful nuclear power was a weird process. Food being preserved with radiation? All the tests being done to prepare plants? Once America released the big guns, they attempted to reel them in immediately by trying to divert the attention to their "successes" in using the nuclear power for peace. America knew what they did and started once the cat was out of the bag, and reading about their efforts to convert nukes to practicality proved humorous and honorable at the same time.  --- //[[kmcgowan@umw.edu|McGowan Khayla J.]] 2017/04/05 21:29//

I think that the video was really eye opening in the fact that when it came to atomic explosions, people typically only know about the bombs dropped on Hiroshima and Nagasaki. After having watched this video, I now realize just how many other countries quickly got access to nuclear technology after the American’s had already had it for quite some time.  –Emma Baumgardner

We briefly touched on in class the environmental impacts that resulted after both the atomic bombs had been dropped in Japan. However, I think that this article in Pursell did a great job of showing that even the scientists behind the creation of America’s nuclear technology had their reservations as well. For example, on page 212, there is a section about Dr. Edward Teller talking about the environmental risks that went along with nuclear technology. Again, on page 229, it talks about how the AEC was slow to realize that many of the people that were hesitant and critical of the environmental impacts were engineers and AEC scientists. It was an interesting contrast between being proponents for this type of technology while being reserved about its environmental impacts. –Emma Baumgardner

One of the most interesting parts of the Smith reading for me was the advertising that domesticated the atom. Specifically, the Disney production, Our Friend The Atom, which shrouds the atom in a magical, fantastical light. This is so ethically problematic in so many ways! Portraying something as magic that has the ability to kill so many people? This is a clear example of the scary ways that dangerous ideas that we take for granted today are introduced and ingested into American society, almost unthinkably. Nuclear energy has always been a fact of my lifetime. I don’t ever think about at time when it had to be introduced.  –Anna-Marie Collins

The Smith reading brings up the idea that technology is something that can be controlled and that the people who control these technologies are powerful because of the political currency they possess with it. This is conveyed through dominating language such as the “obedient atom” and even the notion that a nuclear bomb is activated by the flick of a switch by a human hand, creating the illusion that the human is the master of the atom. (This just isn’t the case, shown from nuclear accidents such as Chernobyl). However people like Eisenhower and the letter from Edward Teller urge that this is no reason to stop researching nuclear technology. Teller says, “The unavoidable danger which will remain after all reasonable controls have been employed must not stand in the way of rapid development of nuclear power” (239). History has taught us that it never ends very well when man tries to play God, but when has that ever stop us trying anyway for the sake of progress? –Anna-Marie Collins
I thought it was interesting that advertising for nuclear power was so important. The Atomic Industrial Forum (AIF) “sponsored the first national conference on public relations for nuclear power” Public relations work was very important for nuclear energy. The public needed to be okay and feel safe about nuclear power. The goal was to make americans feel proud about nuclear energy. As we have talked about a lot in this course the way advertisement or just information to the public goes out is very important on shaping people’s views and when it came to nuclear power this was very important. (216-219). Megan Liberty

In the 1970s people had just started becoming aware and had growing concerns for the environment and energy usage. Because nuclear power was relatively cheap at this time it was using a lot of energy by a large number of consumers. Over the next few years magazines and books were written bringing awareness to the environmental costs that happen because of the use of all the energy that led to pollution. A scientist “testified that the long-term effects of low-level radiation were unknown” led to Theos J. Thompson comparing that to not using nuclear energy is like not getting out of bed because of the possibility of “slipping on the way to the bathroom”, putting nuclear energy in a way that seems like it’s just normal life and you can’t be afraid of little things that could happen. (227-229) Megan Liberty

The film absolutely amazed me. I had no idea that many nuclear explosions had occurred by then end of the year 1998, a number I am sure has gone up, since in a year and half, it will have been 20 years since the numbers have been updated. The US was responsible for about half which, many of which occurred on the west coast. At the end of the video, when they showed how effected exposed areas were by the explosions. When it did the US, the whole west coast all the way into New Mexico was light up. This is terrifying to see, and shows that many of the nuclear explosions we have created took place within our own borders. - Heidi Schmidt

"Atomic Power was thus domesticated - in the form of a powerful but docile servant" (220). This quote is in reference to the Disney Movie //Our Friend the Atom//, which aired on TV in 1956. This TV movie is just one example of the different types of propaganda that was used to sell atomic power to the public in the US after World War II. They were used to show how "safe" and "great" atomic power was. Not the destructive power that leveled Hiroshima and Nagasaki. - Heidi Schmidt

The film titled “1945-1998” by Isao Hashimoto shows just how many nuclear explosions occurred in the world throughout that time frame. I did not realize that there were as much as 2,053 explosions. The highest number of explosions come from the United States and the Soviet Union due to the Cold War. The United States had the highest number of explosions by far with 1,032. This film was very strange at first because there was no dialogue, just beeps and flashes. The style of the film made the amount of explosions seem more noticeable and important. Hashimoto was able to tell an important story about the magnitude of nuclear power in the world without saying any words. -Nicole Spreeman

The excerpt written by Smith goes over a lot of what we talked about in class. He uses the Strauss analogy of the two-way switch to symbolize the way the atom and nuclear energy is viewed. On one hand, it could be a peaceful atom that allowed for energy to be more efficient and easier. On the other hand, it could be used as a destructive weapon, as seen at the end of World War II. This is the main reason nuclear power is so controversial and polarizing. The U.S. government also played a huge role in the development of this industry ever since the Manhattan Project. The atom was originally utilized for military purposes during the war, once the media began to criticize this energy, the federal government began to make plans. It was only after the Atomic Energy Act of 1946 that the government tried to place civilians in charge of a “peaceful atom” initiative in order to gain the support of the public. -Nicole Spreeman

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