{"id":525,"date":"2016-03-22T07:42:54","date_gmt":"2016-03-22T11:42:54","guid":{"rendered":"http:\/\/www.kmacindo.org\/?p=126"},"modified":"2016-03-22T07:42:54","modified_gmt":"2016-03-22T11:42:54","slug":"text-mining-and-site-traffic","status":"publish","type":"post","link":"https:\/\/courses.mcclurken.org\/adh\/text-mining-and-site-traffic\/","title":{"rendered":"Text Mining and Site Traffic"},"content":{"rendered":"<p>I had never heard of text mining before, so the reading this week was particularly interesting to me.\u00a0 When I first read about topic modeling, I thought this would be an interesting thing to do with Slaughter and Murray\u2019s letters, but then I saw that to do this, you need one hundred items at the very least, and we fall short. \u00a0But, other ways of text mining seem to be useful for our purposes and may be potential methods to increase traffic to our site.\u00a0 In William Turkel\u2019s article \u201cSearching for History,\u201d he talks about AOL\u2019s release of search data in August 2006 and how information like this is useful for historians to see what kinds of things people are searching for in relation to history.\u00a0 Although this could be beneficial in that historians could include key words on their sites that match up with popular search terms, where would one find the information to mine?\u00a0 AOL released data, but soon took it down because people had used things like credit card numbers in their searches.\u00a0 Do other search engines, such as Google, release search data that excludes sensitive information like this?<\/p>\n<p>I Googled \u201cGoogle search data\u201d and one of the first things that came up was \u201cGoogle Trends\u2014Think with Google\u201d (<a href=\"https:\/\/www.thinkwithgoogle.com\/tools\/google-trends.html\">https:\/\/www.thinkwithgoogle.com\/tools\/google-trends.html<\/a>). \u00a0I clicked on it and the basic description that popped up was \u201cThe Rundown:\u00a0 How do people search for your brand? When do searches spike? What about your competitors? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.\u201d\u00a0 You can search for certain terms and Google Trends will give you a graph that shows you interest in a topic over time.\u00a0 I need to play with it some more, but given the description of this tool given by Google, it seems to be more geared towards businesses, but could prove to be useful to increase traffic to our site.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-525","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/courses.mcclurken.org\/adh\/wp-json\/wp\/v2\/posts\/525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.mcclurken.org\/adh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/courses.mcclurken.org\/adh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/courses.mcclurken.org\/adh\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/courses.mcclurken.org\/adh\/wp-json\/wp\/v2\/comments?post=525"}],"version-history":[{"count":1,"href":"https:\/\/courses.mcclurken.org\/adh\/wp-json\/wp\/v2\/posts\/525\/revisions"}],"predecessor-version":[{"id":526,"href":"https:\/\/courses.mcclurken.org\/adh\/wp-json\/wp\/v2\/posts\/525\/revisions\/526"}],"wp:attachment":[{"href":"https:\/\/courses.mcclurken.org\/adh\/wp-json\/wp\/v2\/media?parent=525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/courses.mcclurken.org\/adh\/wp-json\/wp\/v2\/categories?post=525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/courses.mcclurken.org\/adh\/wp-json\/wp\/v2\/tags?post=525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}